Offer year-round content marketing
Regardless of the fair, HUSUM WIND offers you an attractive year-round content marketing offer. Use the reach of HUSUM WIND to achieve your marketing goals.
Make HUSUM WIND Your Year-Round Marketing Channel
HUSUM WIND is more than just a trade show. HUSUM WIND is the industry’s year-round online platform.
Through our platform, you can reach trade visitors and community members 365 days a year. Instead of having to create new content, our team uses your existing channels (such as your blog or newsletter) and automatically delivers your content to the right people—directly on the platform and in personalized email updates.
Take 70 seconds to discover your new autopilot for leads in the video:
Which subscription plan is right for my year-round online marketing?
In addition to the basic listing, we offer three additional subscription plans for your year-round online marketing. Which one is right for you depends on your goals.
Goal: Optinion Leadership & Industry Dominance
Subscription: 365 Prominence
Set the standard. You’ll be actively recommended to the community, dominate the provider directory, and permanently establish your brand as an indispensable top player in the minds of decision-makers.
Goal: Continuous
lead generation
Subscription: 365 Leads
An autopilot for your sales team. We populate the platform with your existing content. You sit back and receive fresh, qualified leads directly on your dashboard all year round. No effort, maximum results.
Goal: Dauerhafte Präsenz
Subscription: 365 Starter
Stay in the conversation. Keep your target audience engaged even after the trade show and have your content delivered straight to their inboxes.
The subscription plans build on one another. This means that the 365 Leads plan includes everything from the 365 Starter plan, and the 365 Prominence plan includes everything from the 365 Leads plan.
You’ll find detailed information below. Our specialists would be happy to help you choose the right subscription plan.
Subscription Plans in Detail
| Subscription Plan | 365 Prominence |
365 Success |
365 Starter | 365 Basic Media Entry |
| Price |
3.490 € per year |
1.990 € per year * |
590 € per year |
already paid as exhibitor** |
| Highlights | Your brand is visible 365 days a year: You reach visitors’ inboxes every month, are prominently featured on the platform, and continuously generate leads. | Our content team monitors your existing channels and publishes content on your behalf. And thanks to advanced lead generation, you can identify who is engaging with it. |
You can also publish content after the trade show, which will be sent out in email updates. |
Maintain a passive presence at HUSUM WIND. |
| Part of online trade show marketing packages |
*Included in the Premium package |
|
**Included in all online trade fair marketing packages | |
| Content and reach for 365 days | ||||
| Display of existing content | ||||
| Publication of new posts and events | 12 | 6 | 3 | |
| Inclusion of your posts and events in updates by e-mail to visitors | ||||
| Featuring of your posts and events in the personalized newsfeed | ||||
| Featuring of your posts and events on the start page (between the trade fairs) | ||||
| Preparation of your content for 365 days | ||||
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Monitoring of your content channels, as well as the preparation and publication of relevant posts and events by our content team |
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| Profile for 365 days | ||||
| Profil mit Logo und Leadgenerierung | ||||
| Follow your profile | ||||
| Premium profile with hero image (between the trade fairs) | ||||
| Premium tile with background image (between the trade fairs) | ||||
| Branding and visibility for 365 days | ||||
| Logo ticker on start page (between the trade fairs) | ||||
| Top-of-the-list positioning in the provider directory | high level |
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| Your profile will be proposed to visitors for following during registration (between the fairs) | ||||
| Lead generation and performance measurement | ||||
| Analytics: Detailed statistics and all contact interactions at a glance | ||||
| Advanced Lead Insights: See which visitors have interacted with your content or profile, and reach out to them in a targeted way | ||||
Display of existing content
Posts and events that you have already published will remain on the online platform even after the trade fair.
Posts and events
Posts:
Do you regularly produce content, e.g. in your blog, newsletter or for your website? And would you like to generate more reach and more leads with it?
Have your content published on the online platform and reach your target group.
You can publish articles, videos or podcasts as posts.
Each post is linked to topics and displayed to the right visitors based on their interests - in various places on the platform and in the updates by e-mail.
Events: Can take place online, on site or hybrid
Do you organize events? Physical, online or hybrid? And would you like more participants?
Have your events published on the online platform and reach your target group.
Lead generation: Visitors can register with one click. Each registration is recorded as an email lead and entered in your lead table.
Thanks to the networking function, you can see who is attending your event and your event will appear in the member profile of the participants.
Inclusion of your posts and events in the updates by e-mail to visitors
Reach the right visitors directly in their inbox!
Based on the topics and providers followed, visitors receive regular personalized updates by email. In these updates, your posts and events are sent by email to visitors who follow the topics linked in the post or event and/or their provider profile.
Featuring your posts on the start page
Increase the reach of your posts!
Featured posts are prominently displayed to visitors on the start page. This leads to more impressions, views and interactions - without any additional effort.
Preparation of your content for 365 days
Our content team will contact you and discuss the channels on which you regularly publish suitable posts and events (e.g. your website, blog or newsletter). The team will prepare a suitable post or event for you every two months. You will receive a preview 7 days before publication and can make adjustments if you wish.
This allows you to reach your target group regularly between trade fairs, increase your reach and visibility and generate new leads - without any effort on your part.
Profile with logo and lead generation
Present your company or organization in an attractive profile with a short description, detailed description, your booth number, link to your website, your locations and your contact persons.
Logo: Your logo is included in your profile and in your preview tile
Lead generation: Visitors can get in touch with you with just one click using the various contact functions. Each contact generates an e-mail lead, which is saved in your lead table.
Follow profile
Visitors can follow your profile and will be displayed at the top of your profile. Your posts and events will appear in the personalized updates by e-mail and news feeds of your followers.
Premium profile with hero image
Add an attractive hero image to your profile and make your branding and message stand out.
Premium tile with background image
Stand out visually. Your preview tile stands out with an additional background image in direct comparison with other providers. This increases the click-through rate (CTR) and leads to more visitors.
Your premium preview tile is displayed in a variety of places: Exhibitor directory, search results, topic pages, etc.
Logo ticker on start page
Your company is presented in the logo ticker on the start page - this increases your visibility to all visitors as soon as they visit the platform's start page.
Top-of-the-List positioning in the provider directory
Your profile will be displayed at the top of the provider directory. This leads to extra visibility and even more visitors to your profile.
Your profile is proposed to visitors for following during registration
When registering on the platform, visitors go through an onboarding process. As part of this onboarding, selected companies are suggested for them to follow. This will generate many more followers for your company. And you can actively reach all of these people now and in the future.
Featuring your posts and events in the personalized newsfeed
The personalized newsfeed keeps visitors up to date with your interests all year round. Your posts and events are displayed to the right visitors in the newsfeed. This way, you will always be remembered and position yourself as a relevant provider.
Analytics: Detailed statistics and all contact interactions at a glance
In your dashboard, you can track how successful your online presence is. To do this, you’ll receive a lead table, detailed statistics, and the ability to benchmark your performance against other exhibitors.
Email Leads & Contacts: In your lead table, you’ll find all visitors who have interacted with you by providing their email address. Under “Contacts,” you can also see which members have reached out to you, where, and when.
Statistics: You will find the following statistics for each post, each event and your profile:
- Impressions: How often was the preview tile displayed to visitors?
- Views: How often do visitors click on the tile and view your posts and events?
- Bookmarks: How many visitors remember your posts and events?
- Links: How often do visitors click on links in your posts and events?
- Leads: How many visitors complete an interaction where they submit contact details to you?
- Inboxes: How many visitors have received your post via email updates?
The statistics allow you to draw valuable conclusions about which of your posts and events are well received by visitors and lead to many interactions.
Lead table: In your lead table, you will find all visitors who have carried out an interaction in which they transferred their contact data to you.
Benchmark: In the benchmarks you can compare your performance in various KPIs with the average and the 5% of exhibitors.
Advanced Lead Insights: See which visitors have interacted with your content or profile, and reach out to them in a targeted way
The advanced lead insights are a game-changer in lead generation.
In addition to your email leads, you’ll find details in the same lead list about visitors who have interacted with your content or profile:
- Identified leads are logged-in members with public profiles whom you can contact directly through the platform.
- Anonymous leads are logged-in members without a public profile; here, you can see their company and activity level.
You can see how often each member has interacted (to gauge the lead’s interest) and when they last interacted (to understand how recent their interest is).
Use this data to:
- Get to know new leads
- Identify hot leads
- Contact leads
- Compare the data with your CRM or CDP